What Should "Search Engine Optimizers" Call Themselves?

Jun 1, 2007 - 8:55 am 13 by

If you are in the business of doing SEO, what is an appropriate job title for you? I'm sure many of you have grappled with that question, similar to a member at the HighRankings Forums.

Tough question, really. I've seen people spend a ridiculously long time explaining what they do.

thanks for asking about something I've struggled with. I call myself a SEO consultant, but than I end up having to explain myself to the general population. You call yourself a plumber or a realtor and people know what you do. You say you do SEO or SEM and they get a blank look on their face.

Some people try to say that they work in "Marketing." Others, like administrator Jill Whalen, use a more specific and to-the-point title:

o the general population (like what I tell people I meet at a wedding) I just say that "I help businesses get their websites found in Google."

To businesses, however, I'm pretty much an SEO Consultant or Search Marketer.

Another good one is a business card with the following text:

WEB OPTIMIZATION The art and science of producing targeted website traffic and converting that traffic into sales.

What do you use?

Forum discussion at HighRankings Forum.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 12, 2025

Nov 12, 2025 - 10:00 am
Google Ads

Google Image Results Tests Search Ads (Not Just Shopping Ads)

Nov 12, 2025 - 7:51 am
Google Search Engine Optimization

Google Working On Fixing Google Discover AI Spam Problem

Nov 12, 2025 - 7:41 am
Google Ads

Google Ads Gains AI Guide Me Button In Policy Disapprovals

Nov 12, 2025 - 7:31 am
Google Search Engine Optimization

Google Search Console Lets You Add Shipping/Return Details Without Merchant Center Account

Nov 12, 2025 - 7:23 am
Google Ads

Value-Based Pricing For Google Local Service Ads Message Leads

Nov 12, 2025 - 7:21 am
 
Previous Story: June Google Update?