SEOs Critique Ask.com's New "Algorithm Ads"

May 23, 2007 • 7:26 am | comments (2) by twitter Google+ | Filed Under Ask.com - Ask Jeeves
 

I have been reporting about the Ask.com Algorithm campaign at Search Engine Land for a couple months now. You can read some of my coverage at Now Starring: The Algorithm - Ask.com To Focus On Ranking System In New TV Ads, Ask.com: The $100 Million Brand and some other Ask.com promotions here.

I am sure you have seen some of these ads yourself. But one of the ads being discussed is the ad named "The Unabomber Hates The Algorithm." The ad looks like this:

A Cre8asite Forums thread has one member calling the ad disgusting.

This latest one "The Unabomber Hates the Algorithm"....what is the deal with this?

The Unabomber killed 3 people and wounded more than 20 others. This is what Ask is now using as a marketing ploy? I'm totally disgusted. Beyond this just not making sense, (am I supposed to say, well if a murderer hates it, then I, a good person, will like it????) it's making me think Ask is being run by a bunch of nut cases. Seriously. Will we soon be seeing H****r featured in one of these things? Some things just aren't joke material...and I honestly don't know if this is supposed to be a joke, or clever, or weird, or thought-provoking, or brain washing or what.

He then asks, why was the on YouTube? YouTube is a Google owned property and why would Google allow competitors to advertiser on their property?

There are answers for all these questions but let's leave it to the forums.

Forum discussion at Cre8asite Forums.

This article was written Tuesday and scheduled to go live today.

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Comments:

Dean

05/23/2007 04:59 pm

There was a blog post by Greg Ott of Ask explaining the idea behind the ads here, http://blog.ask.com/2007/05/the_algorithm_i.html. It's a dumb idea and waste of money.

Mike

05/29/2007 02:16 pm

Especially since Ted Kasinski the Unabomber killed people in the East Bay close to Ask's headquarters. Horrible really and won't do a thing to get their current base to search more OR invite the demographic they generally appeal to. Not good at all.

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