Microsoft Acquires Ad Company aQuantive for $6 Billion

May 18, 2007 • 11:16 am | comments (3) by twitter | Filed Under Bing Search
 

Microsoft has issued a press release about its latest acquisition: aQuantive, a massive ad network. The Wall Street Journal has more:

Microsoft Corp. agreed to acquire aQuantive Inc. for $66.50 a share, in an all-cash deal valued at about $6 billion, as the software giant became the latest to buy an online advertising agency.

According to TechCrunch, aQuantive is the parent company to Avenue A | Razorfish, Atlas and DRIVEpm. Our Associate Editor, Chris Boggs, works for Avenue A | Razorfish, but was unable to comment. However, we anticipate some more information shortly.

Discussion on WebmasterWorld has already begun, with people putting this up against Google's acquisition of DoubleClick for $3.1 billion.

So do ya go with DoubleClick or Atlas for an ad server now? If DoubleClick was to expensive at 3.1B, how is Atlas a deal at 6B? Maybe the revenue from the agency unit makes it more financially attractive.

Additional coverage of the news is on Techmeme.

Forum discussion at WebmasterWorld.

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Comments:

evilgreenmonkey

05/18/2007 04:17 pm

So the Bollinger is on CB at Seattle then? I really hope you haven't traded in your shares yet mate ;)

chris boggs

05/18/2007 04:41 pm

LOL I prefer Veuve Clicquot, Rob. :p As Tamar mentioned, I can’t comment on this. However, I have forwarded a request for comment to our PR people on behalf of Tamar. Very busy day, but hopefully we'll comment on this early next week. I will try to have something to share by the Pulse next Tuesday, and maybe something in the SMTrends newsletter next Wednesday. No promises obviously...

Paul Bucalo

05/18/2007 06:48 pm

There's a great profile of CEO Brian McAndrews on <a href="http://washingtonceo.com/index.php?id=90&tx_ttnews[tt_news]=759&tx_ttnews[backPid]=103&cHash=b863026d8a" rel="nofollow">www.washingtonceo.com</a>

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