Alex Bennert, Director of Client Services, Beyond Ink is modding up this panel.

Lee Odden, TopRank Online Marketing is up first.

Browser Bookmarks:
- Save for future reference
- Difficult to manage
- Navigation issues
- Single location access

Web Based Bookmarks:
- One click saving
- Tagging
- Sharing
- Wisdom of crowds
- RSS
- Portal

Social Media consists of social news and social bookmarks.

Social News:
- Digg
- Netscape
- Reddit

Social Bookmarks:
- Del.icio.us
- Furl
- Google Bookmarks

Major Players:
- Del.ici.us (high traffic, high syndication, social network, toolbar and firefox plugins, tags, folders and over a hundred hacks). He shows how del.icio.us works, etc.
- FURL (medium traffic, med-low syndication, caches content, toolbar feature, searchable notes and export bookmarks)
- Blinklist (medium traffic, med to high syndication, JavaScript features)
- Magnolia (medium traffic, low syndication, rate bookmarks, grouped oriented)
- Google Bookmarks (med to low traffic, medium syndication, affects personalized results, multiple ways to add, access bookmarks via IE toolbar)

He recommends 301url.com/social-bookmarks is a great resources.

Ways to show bookmarks:
- Text
- Icon
- Combination
- Drop downs
- Fold downs
- Fold out
- Pop up

Tools:
- Alex King plugin for WordPress named Share This
- AddThis.com

Tips:
- Become a user first
- Pick a tool
- Place buttons prominently
- Dont overkill it
- Match bookmarks with audience
- Monitor traffic
- Not limited to just blogs

Todd Malicoat, Independent Search Engine Marketing Consultant, stuntdubl to talk more about Del.icio.us.

Why Del.ico.us?
- It is all about the links for Todd
- Being in front of a large audience, a large audience
- The anchor text rocks on these sites
- They are real bookmarks so you get repeat traffic and loyal visitors
- This is real traffic
- This helps build your search traffic by getting you more links and more impressions
- These are smart, savvy, successful people who use delicious

Delicious Tips:
- Coordinate the launch (you need help from others, 30 - 50 friends within a 24 hour period)
- Ask friends via IM, etc...
- Put the links on your site, use call to actions
- Tagometer
- Delicious Firefox Plugin
- FeedBurners FeedFlare

Michael Gray, Owner, Atlas Web Service is last up.

How to use bookmarking sites to boost your stuff.

Research for Social Media:
- Find out what working
- Find out whats not working
- Discover trends
- Discover key players
- Identify any competitors
- Find out whos saying good or bad things about you

RSS is a great tool
- Its Big
- Fast
- Easy
- Orange :)

Research on Digg:
- Look to see what stories for that subject in a keyword search has been buried (if you need to know how to do this, comment)
- Use Yahoo to Search on Netscape since netscape doesn't have an internal search feature
- Some stories have carryover onto multiple social bookmarking sites, so watch for patterns

Research on StumbleUpon:
- He explains how it works
- You can see a person's profile and see what they submit

Research Using Delicious
- You can see who bookmarked things
- You can see what tags they used, when they did it, etc.
- Delicious has networking features

Track Your Company Name and your Competitors
- Rep management
- Google Alerts, Google News, Yahoo NEws
- Track URLs, etc.