Social Bookmark Strategies

Apr 12, 2007 • 2:40 pm | comments (10) by twitter Google+ | Filed Under Search Engine Strategies 2007 New York

Alex Bennert, Director of Client Services, Beyond Ink is modding up this panel.

Lee Odden, TopRank Online Marketing is up first.

Browser Bookmarks: - Save for future reference - Difficult to manage - Navigation issues - Single location access

Web Based Bookmarks: - One click saving - Tagging - Sharing - Wisdom of crowds - RSS - Portal

Social Media consists of social news and social bookmarks.

Social News: - Digg - Netscape - Reddit

Social Bookmarks: - - Furl - Google Bookmarks

Major Players: - (high traffic, high syndication, social network, toolbar and firefox plugins, tags, folders and over a hundred hacks). He shows how works, etc. - FURL (medium traffic, med-low syndication, caches content, toolbar feature, searchable notes and export bookmarks) - Blinklist (medium traffic, med to high syndication, JavaScript features) - Magnolia (medium traffic, low syndication, rate bookmarks, grouped oriented) - Google Bookmarks (med to low traffic, medium syndication, affects personalized results, multiple ways to add, access bookmarks via IE toolbar)

He recommends is a great resources.

Ways to show bookmarks: - Text - Icon - Combination - Drop downs - Fold downs - Fold out - Pop up

Tools: - Alex King plugin for WordPress named Share This -

Tips: - Become a user first - Pick a tool - Place buttons prominently - Dont overkill it - Match bookmarks with audience - Monitor traffic - Not limited to just blogs

Todd Malicoat, Independent Search Engine Marketing Consultant, stuntdubl to talk more about

Why - It is all about the links for Todd - Being in front of a large audience, a large audience - The anchor text rocks on these sites - They are real bookmarks so you get repeat traffic and loyal visitors - This is real traffic - This helps build your search traffic by getting you more links and more impressions - These are smart, savvy, successful people who use delicious

Delicious Tips: - Coordinate the launch (you need help from others, 30 - 50 friends within a 24 hour period) - Ask friends via IM, etc... - Put the links on your site, use call to actions - Tagometer - Delicious Firefox Plugin - FeedBurners FeedFlare

Michael Gray, Owner, Atlas Web Service is last up.

How to use bookmarking sites to boost your stuff.

Research for Social Media: - Find out what working - Find out whats not working - Discover trends - Discover key players - Identify any competitors - Find out whos saying good or bad things about you

RSS is a great tool - Its Big - Fast - Easy - Orange :)

Research on Digg: - Look to see what stories for that subject in a keyword search has been buried (if you need to know how to do this, comment) - Use Yahoo to Search on Netscape since netscape doesn't have an internal search feature - Some stories have carryover onto multiple social bookmarking sites, so watch for patterns

Research on StumbleUpon: - He explains how it works - You can see a person's profile and see what they submit

Research Using Delicious - You can see who bookmarked things - You can see what tags they used, when they did it, etc. - Delicious has networking features

Track Your Company Name and your Competitors - Rep management - Google Alerts, Google News, Yahoo NEws - Track URLs, etc.

Previous story: Search Behavior Research Update


Joshua Dorkin

04/14/2007 04:54 pm

Thanks for the tips. I'm particularly interested in the Delicious advice.

Larry Green

04/27/2007 12:45 pm

Time ago I thought... Would be great If I have access to a social bookmarking search engine, where all links have a relevance similar to the "pagerank" algorithm, but based on people interests. I think that someone else already put my idea on rails ... :( This is the site: Larry.


04/30/2007 09:52 pm

Thank You. I find your article very helpful and interesting. Digg,reddit,delicious,stumpleupon are the best bookmarking communities.


05/03/2007 09:42 pm

how do i search for buried stories, other than clicking the check box that reads "Include Buried Stories." is there a way to filter out dugg stories and only get buried stories?


05/09/2007 12:05 am

Thank you for the great article. I do have a question regarding I understand the point of coordinating a launch, but if your site is a e-commerce site like my, rarely does it have staying power on delicious. We might get on the delicious popular page for a few days but probably will never stay there

Liz Camps

05/25/2007 05:13 pm

Thanks for this resource. I love written summaries of live presentations, they are often very helpful.


06/27/2007 05:40 pm

Is it acceptable to promote my companies sale promos on Digg,, etc...? Or should I just promote on Social Bargain Hunting sites like (AgentB, Dealigg, JudysBook)?


12/14/2007 12:19 pm

Its a good article but i am looking forward to see a person who is successfull with this stratigy.


03/22/2008 12:38 pm

This strategy is a strategy for 9th grader, absolutely waste of time. Ignore this information and google for better source of knowledge relate with it. Good luck!


05/26/2009 01:54 pm

Good summary... Social bookmarking seems to be the new internet marketing must. What's next for the internet?

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