Social Bookmark Strategies

Apr 12, 2007 • 2:40 pm | comments (10) by | Filed Under Search Engine Strategies 2007 New York

Alex Bennert, Director of Client Services, Beyond Ink is modding up this panel.

Lee Odden, TopRank Online Marketing is up first.

Browser Bookmarks: - Save for future reference - Difficult to manage - Navigation issues - Single location access

Web Based Bookmarks: - One click saving - Tagging - Sharing - Wisdom of crowds - RSS - Portal

Social Media consists of social news and social bookmarks.

Social News: - Digg - Netscape - Reddit

Social Bookmarks: - - Furl - Google Bookmarks

Major Players: - (high traffic, high syndication, social network, toolbar and firefox plugins, tags, folders and over a hundred hacks). He shows how works, etc. - FURL (medium traffic, med-low syndication, caches content, toolbar feature, searchable notes and export bookmarks) - Blinklist (medium traffic, med to high syndication, JavaScript features) - Magnolia (medium traffic, low syndication, rate bookmarks, grouped oriented) - Google Bookmarks (med to low traffic, medium syndication, affects personalized results, multiple ways to add, access bookmarks via IE toolbar)

He recommends is a great resources.

Ways to show bookmarks: - Text - Icon - Combination - Drop downs - Fold downs - Fold out - Pop up

Tools: - Alex King plugin for WordPress named Share This -

Tips: - Become a user first - Pick a tool - Place buttons prominently - Dont overkill it - Match bookmarks with audience - Monitor traffic - Not limited to just blogs

Todd Malicoat, Independent Search Engine Marketing Consultant, stuntdubl to talk more about

Why - It is all about the links for Todd - Being in front of a large audience, a large audience - The anchor text rocks on these sites - They are real bookmarks so you get repeat traffic and loyal visitors - This is real traffic - This helps build your search traffic by getting you more links and more impressions - These are smart, savvy, successful people who use delicious

Delicious Tips: - Coordinate the launch (you need help from others, 30 - 50 friends within a 24 hour period) - Ask friends via IM, etc... - Put the links on your site, use call to actions - Tagometer - Delicious Firefox Plugin - FeedBurners FeedFlare

Michael Gray, Owner, Atlas Web Service is last up.

How to use bookmarking sites to boost your stuff.

Research for Social Media: - Find out what working - Find out whats not working - Discover trends - Discover key players - Identify any competitors - Find out whos saying good or bad things about you

RSS is a great tool - Its Big - Fast - Easy - Orange :)

Research on Digg: - Look to see what stories for that subject in a keyword search has been buried (if you need to know how to do this, comment) - Use Yahoo to Search on Netscape since netscape doesn't have an internal search feature - Some stories have carryover onto multiple social bookmarking sites, so watch for patterns

Research on StumbleUpon: - He explains how it works - You can see a person's profile and see what they submit

Research Using Delicious - You can see who bookmarked things - You can see what tags they used, when they did it, etc. - Delicious has networking features

Track Your Company Name and your Competitors - Rep management - Google Alerts, Google News, Yahoo NEws - Track URLs, etc.

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