Social Bookmark Strategies

Apr 12, 2007 - 2:40 pm 10 by

Alex Bennert, Director of Client Services, Beyond Ink is modding up this panel.

Lee Odden, TopRank Online Marketing is up first.

Browser Bookmarks: - Save for future reference - Difficult to manage - Navigation issues - Single location access

Web Based Bookmarks: - One click saving - Tagging - Sharing - Wisdom of crowds - RSS - Portal

Social Media consists of social news and social bookmarks.

Social News: - Digg - Netscape - Reddit

Social Bookmarks: - Del.icio.us - Furl - Google Bookmarks

Major Players: - Del.ici.us (high traffic, high syndication, social network, toolbar and firefox plugins, tags, folders and over a hundred hacks). He shows how del.icio.us works, etc. - FURL (medium traffic, med-low syndication, caches content, toolbar feature, searchable notes and export bookmarks) - Blinklist (medium traffic, med to high syndication, JavaScript features) - Magnolia (medium traffic, low syndication, rate bookmarks, grouped oriented) - Google Bookmarks (med to low traffic, medium syndication, affects personalized results, multiple ways to add, access bookmarks via IE toolbar)

He recommends 301url.com/social-bookmarks is a great resources.

Ways to show bookmarks: - Text - Icon - Combination - Drop downs - Fold downs - Fold out - Pop up

Tools: - Alex King plugin for WordPress named Share This - AddThis.com

Tips: - Become a user first - Pick a tool - Place buttons prominently - Dont overkill it - Match bookmarks with audience - Monitor traffic - Not limited to just blogs

Todd Malicoat, Independent Search Engine Marketing Consultant, stuntdubl to talk more about Del.icio.us.

Why Del.ico.us? - It is all about the links for Todd - Being in front of a large audience, a large audience - The anchor text rocks on these sites - They are real bookmarks so you get repeat traffic and loyal visitors - This is real traffic - This helps build your search traffic by getting you more links and more impressions - These are smart, savvy, successful people who use delicious

Delicious Tips: - Coordinate the launch (you need help from others, 30 - 50 friends within a 24 hour period) - Ask friends via IM, etc... - Put the links on your site, use call to actions - Tagometer - Delicious Firefox Plugin - FeedBurners FeedFlare

Michael Gray, Owner, Atlas Web Service is last up.

How to use bookmarking sites to boost your stuff.

Research for Social Media: - Find out what working - Find out whats not working - Discover trends - Discover key players - Identify any competitors - Find out whos saying good or bad things about you

RSS is a great tool - Its Big - Fast - Easy - Orange :)

Research on Digg: - Look to see what stories for that subject in a keyword search has been buried (if you need to know how to do this, comment) - Use Yahoo to Search on Netscape since netscape doesn't have an internal search feature - Some stories have carryover onto multiple social bookmarking sites, so watch for patterns

Research on StumbleUpon: - He explains how it works - You can see a person's profile and see what they submit

Research Using Delicious - You can see who bookmarked things - You can see what tags they used, when they did it, etc. - Delicious has networking features

Track Your Company Name and your Competitors - Rep management - Google Alerts, Google News, Yahoo NEws - Track URLs, etc.

 

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