Why Do Google AdSense and Google Analytics Impressions Differ So Much?

Apr 9, 2007 • 8:04 am | comments (4) by twitter | Filed Under Google AdSense

A DigitalPoint Forums shows his data from Google Analytics versus Google AdSense and sees that the page impressions are inconsistent. He then asks why he had so many page views but no impressions.

A member responds to say that this may be because the AdSense bot was determining which ads are suitable for the site:

It is obvious that adsense bot was taking time to determine what ads are suitable for your site. That's why it did not show ads for every page view in the beginning. But now, google knows what ads your site can show.

But I'm in agreement with another member, who thinks that this may be related to ad-blocking software:

many internet users use software to block ads. Now, with firefox, is very easy to install adblocker, just go to plugins, select adblocker, install and then restart browser.

Are you in agreement with me? Why or why not? Discuss at DigitalPoint Forums.

This article was written this past Friday and scheduled for publication on Monday, April 9th.

Previous story: Will Similar Google AdWords Campaigns Affect Display of Ads?



04/09/2007 07:10 pm

They are not factoring in all the bot traffic probally. Our sites have a 20% bot traffic with spoofed referal information.

Cvos SEO

04/10/2007 04:23 am

Its possible scraping, bots or search engine referral traffic. Is there evidence that adblocking plugins stop adsense from loading as well ad displaying?


04/12/2007 10:15 am

These deviations are also to be found with adwords campaigns, I got running campaigns with much more clicks (that we pay for) then actual adwords referrals on the analytics reports. When questioned Google they sent me to this excuses page: http://urltea.com/4zh ...


05/16/2009 03:08 pm

in other words: making money with adsense will soon be perished. damn!

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