How Do You Get Your Ads in Google's Gmail?

Mar 13, 2007 • 7:29 am | comments (7) by twitter Google+ | Filed Under Google AdWords
 

A DigitalPoint Forums thread asks how does one get their ads to show up in Gmail. As we know already, Google's Gmail Does Show Thematic Ads At Top but how do those ads get there?

The answer is relatively simple, in that Gmail ads are pulled from Google's content network. Google does matching on the text of the email, much like how they match the text of the content of a page on the AdSense network.

The Gmail help page says "ads in Gmail are placed in the same way that ads are placed alongside Google search results and, through the Google AdSense program, on content pages across the web."

So if you opt your ads into Google's content network, your ads may appear in Gmail, as per.

Forum discussion at DigitalPoint Forums.

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Comments:

David Dalka

03/13/2007 02:08 pm

Are you sure that Gmail is only part of the content network? I'm curious.

Barry Schwartz

03/13/2007 02:09 pm

Based on https://adwords.google.com/support/bin/answer.py?answer=6119&hl=en_US "Google's Gmail service, which is part of the <b>content network</b>, also displays AdWords ads. Here you can see how the ads relate to the discussion in the email: "

David Dalka

03/13/2007 02:20 pm

Thanks for the clarification, I appreciate it. Have you ever seen any data on how the click rates of search, gmail and other ocntent partners compare? That would be interesting.

Barry Schwartz

03/13/2007 02:24 pm

I am sorry, I have not.

MattBee

03/14/2007 01:37 pm

I was aware of Gmail reading my emails and showing related adverts, still scary sometimes. What I really wonder is how my personal (and protected) gmail account have a PageRank of 7 ;-) Is this caused by the contextual adverts?

Barry Schwartz

03/14/2007 01:42 pm

What is the URL?

MattBee

03/14/2007 03:07 pm

The URL is: http://mail.google.com/mail/ I guessed it had to do with the URL *BUT* I didn't know that even in a protected area the PR is calculated.

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