In case you missed it, we at the Search Engine Roundtable covered about 40 of the sessions at the Search Engine Strategies conference. I would like to thank again, Chris Boggs, Kim Krause Berg (Cre8PC) and Robert Kerry (evilgreenmonkey) for their huge contribution to the community here. I know, I appreciate it, and I know many of you do.

I am currently in the airport, yes - my flight is delayed again. So here is a quick roundup of our coverage over the past four days.

Monday, December 4, 2006

• Compare & Contrast: Ad Program Strategies (Google, Yahoo, Microsoft)


• Business Issues For the small SEM Shop


• Drive traffic to your site with Google


• Session: Business Issues For The Big SEM Shop


• Ads in a Quality Score World


• Putting Search Into The Marketing Mix


• Working with Ad Agencies


• Podcast & Audio Search Optimization


• Ad Testing: Research and Findings


• ClickZ Forum: Advertising In Social Media

Tuesday, December 5, 2006

• Video Search Optimization


• Keynote: Jason Calacanis & Danny Sullivan


• Bulk Submit 2.0


• Domaining & Address Bar-Driven Traffic


• Duplicate Content & Multiple Site Issues


• Getting Traffic from Contextual Networks


• Local Search Marketing Tactics


• Earning Money From Contextual Ads


• Mobile Search Optimization


• Bot Obedience Course


• Beyond The Single Site Mentality


• Mobile Search Engines


• Successful Site Architecture

Wednesday, December 6, 2006

• Social Search Overview (Google Custom Search Engine, Yahoo Answers & MyWeb, Flickr, & Ask.com)


• Images & Search Engines


• Search Arbitrage Issues


• Dealing With Affiliates (Pepperjam & Performics)


• Linking Strategies


• Buying & Selling Links


• CSS, AJAX, Web 2.0 & Search Engines


• Converting Visitors Into Buyers


• Link Baiting & Viral Search Success


• Search & Regulated Industries


• Usability & SEO: Two Wins For The Price Of One


• Keynote: Danny Sullivan

Thursday, December 7, 2006

• Meet the Crawlers


• Search Engine Q&A On Links (Google, Yahoo, Ask.com & Windows Live Search)


• In House: Big PPC


• Organic Listings Forum

We tried to cover everything on the schedule, but sometimes that was impossible. Thanks again to the contributors and our readers.

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