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The local paid search industry is expected to double in a year, according to a MediaPost report on a Borrell Associates study.
Paid local search is expected to remain the fastest-growing ad category, nearly doubling to $1.8 billion and accounting for almost a quarter of local online ad spending.
So where will the money go? Online Yellow Pages? Major Search Engines (Google Local, Yahoo Local, MSN Local, Ask Local)? Local Search Engines (TrueLocal, LocalLaunch, etc)?
Also where are the ad dollars coming from?
A WebmasterWorld member said;
My spending on local advertising has migrated from traditional print sources to the web.
Forum discussion at WebmasterWorld.
Comments:
earlpearl
09/08/2006 12:11 am
I was trolling around, looking to learn...and holy crow you quoted me. Its very true, Our old line business has witnessed a conversion from most of our sources of business coming from traditional print sources like local newspapers and YP to the web. First we optimized and now we additionally advertise using ppc and they both work. Of note, one of your mods, DazzlinDonna, wrote in her blog how she needed lots of local services. She couldn't find them through search, and she ended up finding them (I assume) through the good old Yellow Pages. Most local businesses still don't have a presence on the web or haven't figured out how to optimize for local terms. The market is enormous and growth potential is huge as local businesses migrate their advertising presence to the web. Dave