Google AdWords Resets Inactive Keywords to Active for Many Advertisers

May 9, 2006 • 8:19 am | comments (1) by twitter Google+ | Filed Under Google AdWords

Many people at WebmasterWorld are reporting that many of there "inactive keywords," the keywords that were very low quality ads and removed from displaying on, have been set to "active" once again. One member reported having about 9,000 inactive keywords and now they are down to 1,804 inactive keywords, and they have done nothing to encourage the change. Others are reporting similar behavior in their Google AdWords accounts.

Forum discussion at WebmasterWorld.

Previous story: Are Less Options Better in Search? Barry Schwartz Presents at Google



11/09/2006 11:50 pm

The reverse is true as well. Real Estate keywords are now being turned inactive unless you want to pay $5 to $10 minimum CPC to reactivate them. Is anyone else noticing this? They say it is due to quality yet we have some which had CTR's of 3% or higher.

blog comments powered by Disqus