New York Times Changes Web Only Headlines To Be Search Engine Friendly

Apr 10, 2006 • 9:28 am | comments (1) by twitter Google+ | Filed Under SEO Copywriting
 

A featured Search Engine Watch Forum thread named SEO & Newspapers discusses a recent NYTimes article named This Boring Headline Is Written for Google. The first paragraph of the article somes it up;

Journalists over the years have assumed they were writing their headlines and articles for two audiences — fickle readers and nitpicking editors. Today, there is a third important arbiter of their work: the software programs that scour the Web, analyzing and ranking online news articles on behalf of Internet search engines like Google, Yahoo and MSN.

Danny Sullivan explains the difference between browsing news and searching for news. This is an important distinction and I think Danny gets it right;

When I'm reading a newspaper, a catchy, funny headline might be what I need to pull me into a story. And I do love a good headline. But if I'm keyword searching for news, I know what I'm after. Your catchy headline isn't what pulls me in. Your headline using the terms I searched for is what will do it.

I personally do not know how to write a "catchy headline" that is not direct and too the point (i.e. keyword specific so that searches can find it). Do folks like us now need to worry about being outranked by the larger publishers? Not only do they have popularity on their side, they now know how to "SEO" an headline.

Forum discussion at Search Engine Watch Forums.

Previous story: Google's New Popularity Measurement; Traffic Versus Links
 

Comments:

SEARCH ENGINES WEB

04/10/2006 08:25 pm

It is not realistic to not be open to the fact that Humans and Spiders are two distinct entities and Headlines should reflect this. Entire Quality SITES have gotten Banned because ONE page had different Headlines that was DISPLAYED for Humans and Spiders. So, as a result of this unwavering Banning Policy, this is how newspapers are resolving the issue. THE SPIDERS ARE WINNING, AT THE COST OF THE HUMANS. This has been discussed online on the Blog of one of Google's Engineers. If there is absolutely NO desire to compromise, Webmasters will discover new strategies and loopholes that are their second choices, but better than not doing anything. No one wins when there is a refusal to compromise!

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