Google's New Popularity Measurement; Traffic Versus Links

Apr 10, 2006 - 8:06 am 4 by

There is a fresh thread at WebmasterWorld named Google algo moves away from links, towards traffic patterns. This reinforces what many have been saying for the past year or so. Google's popularity came from using linkage data and PageRank to score how popular a Web page is. Times are changing and algorithms need to shift. Linkage data, although incredibility important, is not the complete future of Web page popularity. Traffic is where the popularity is heading, and Google is trying to lead the pack to it.

How does Google measure traffic of a Web site? They can look at dozens of factors, including clicks from the SERPs to your page, and then back. They can use the Google Toolbar data, AdSense data, AdWords data, Analytics (although they would never), and so on. Just keep thinking....

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Maps

Google Local Ranking Documentation Updated

Jul 15, 2025 - 7:51 am
Google Maps

Google Business Profiles Automatically Adding Social Media Links To Businesses

Jul 15, 2025 - 7:41 am
Google Search Engine Optimization

Google Search Console Analytics API New Metadata Incomplete Data Points

Jul 15, 2025 - 7:31 am
Google AdSense

Google AdSense PIN Verification Issues

Jul 15, 2025 - 7:21 am
Google Maps

Google Business Profiles Now Requests Text/WhatsApp Number During Setup

Jul 15, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: July 14, 2025

Jul 14, 2025 - 10:00 am
Previous Story: Google Buys Israeli Search Engine, Orion