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I can not say I am totally shocked, but I am a bit shocked it happened now. Tons of news on Google Buying a Radio Ad company, Google Agrees to Buy dMarc Extending Its Reach Into Radio (WSJ).
We got AdWords (PPC), we got AdSense (Publisher ads), we got AdPrint (Paper ads) and now we got AdVoice (radio ads). Mike Grehan believes TV is on the way, and I see no reason to argue with that. We also have Danny & Gary at SEW on the topic and Andy Beal where I found the news first.
GuyFromChicago said;
I'm looking forward to the day when I can control multiple advertising channels through my AdWords interface Exciting stuff!
Forum discussion at Search Engine Roundtable Forums and WebmasterWorld.
Comments:
Mary Schmidt
01/17/2006 09:14 pm
Ah - but the challenge will remain - Will people want to hear/read/watch the multiple advertising channels? Yes, integration is key to success in marketing tactics. But, will anybody remember any of it? More isn't necessarily better when it comes to messaging. And, I admit I love Google, but their name on something doesn't necessarily mean it'll be a good idea or business generator. In any event, makes for interesting times for us marketers!