Secondary Navigation Links are Recommended

Sep 9, 2005 - 9:55 am 8 by

I found a slightly disturbing thread the other day at WebmasterWorld named Duplicate navigation links downsides? You know how many sites have a form of graphical navigation for those who find graphical links more appealing and then at the footer, the site normally has alternative text based links to the same pages? I am sure you have seen it before, it is all over the place. In addition, many forums have the bread-crumb trail navigational text links at the top of the page and at the bottom of the page (a feature I love, I hate scrolling back up - hint SEW).

These are all examples of having the same link on the same page more then once. Is there something wrong with it? The thread creator said, "I'm afraid that can hurt in any way my rankings since links will be basically duplicated." I assume this thought process was triggered due to the volume of discussion on duplicate content issues that have taken place in the recent history. But having two of the same link, pointing to the same page, and if it is of use to the end user, will not hurt your rankings. In fact, they may help with getting your site indexed and ranking you higher (due to the anchor text).

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 30, 2025

Jun 30, 2025 - 10:00 am
Google Search Engine Optimization

Google Supports Fewer Structured Data, Not More Like Promised

Jun 30, 2025 - 7:51 am
Bing Ads

Microsoft Removed Over One Billion Ads & 475,000 Advertiser Accounts

Jun 30, 2025 - 7:41 am
Google

Google Tests AI Mode In Chrome Search Bar (Desktop & Android)

Jun 30, 2025 - 7:31 am
Google

PSA: Fan Out Queries Are Not In Google Search Console

Jun 30, 2025 - 7:21 am
Google Ads

New Google Ads Broad Match Experiments Testing

Jun 30, 2025 - 7:11 am
Previous Story: Ranking Number One: Risks, Ranking Higher, All Fun