Using the Keyword Insertion Tool is not a good idea to use and should not be considered "best practice."

The nuances of search indicates many of the e commerce audience use longer descriptive phrases to find what they are looking for, using the dynamic keyword insertion truncates the title rendering it useless. Especially if the keyword is broad matched! Leaving you endless possibilities concerning the pull back for the ad title

Having an organized campaign that includes additional sub campaigns with appropriate ad copy takes more time, including negative qualifiers in ad copy, as well as qualifying your clicks will render you higher conversion at a lower cost. There is no substitute for a great SEM.

Excellent advice, thank you.

If I understand Heather's point correctly, the rebuttal to that would be that Google does not insert the searcher's query where the dynamic text is supposed to go. So long-winded searcher queries are not an issue. Google actually inserts the keyword that is triggered by the user's query. For instance, if the keyword in your account is "rusty brick" and the query is "rusty brick rocks" and you've elected dynamic keyword insertion in your Ad Title, the ad title will be "rusty brick"

I've noticed that when I use dynamic keyword insertion that my minimum bids also go up. This seems exaggerated by the latest changes to the quality score.

It does pull in the triggered keyword, not the search phrase. If you've got long keywords:
1) make sure to use well thought out default insert text
2) try it on line 2 or 3 (35 chars) versus line 1 (25 chars).

Contrary to inference here, it also organizes your campaign results well.

Minimum bids will go up drastically if you use it haphazardly or in a shotgun fashion.

Use it in a well thought out plan and you'll be closer to bold and blue.

I have been using dynamic keyword insertion for 3 years. In the past months Google seems to not let me use this function anymore. Does anyone know if Google got rid of dynamic keyword insertion?

A very nice information and also a very effective one.

Thanks!

By using adwords dynamic keyword insertion {keyword:} will make the title small and helpfull where you are using the same description on similar ad used by related ad group. It sometimes work well but not always.

I've noticed that Amazon.com is doing dynamic price insertion on their Google Ads? Does anybody know how to do it? Or know somebody that have?

(1) Dynamic Keyword Insertion is alive an well. I've used it today and achieved good or great quality scores.

(2) Yes, dynamic keyword insertion can cause your ad text to be "cutt off". What you need to do is use {KeyWord:default} instead of just {keyword}. If the search term is too large for the headline or ad text, Google will subsitute the default phrase.

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