What is Googletestad? Meaningless Keyword Hype?

Aug 12, 2005 • 4:59 pm | comments (4) by twitter Google+ | Filed Under Other Google Topics
 

Well no one knows for sure. If I had to take a guess it might be a phrase (Google Test Ad or GoogleTestAd) used by publishers to see how their ads show up in the results or some kind of rank checking software. I came across a post today from the blogosphere talking about it. Apparently last month the phrase was in the top 30 most popular phrases and gained about 40,000 searches last month. Prime for the picking it seems for some people. There has been a rush for some to create websites and scrape some content in order to capitalize on the traffic with Adsense or by selling third party SEO software. If it does get that amount of traffic, it's questionable whether or not it would actually convert to a sale or click for anyone. But people are interested. If you haven't heard about it, then don't worry its not exactly exciting but with anything its gained some interest lately. As far as I can tell no is able to figure out what it is for.

One site in particular googletestad.net claims "Googletestad page developed for no reason at all. It's a popular keyword in need of a home." Hmmm...

The top sponsored ad on the page looks like the following:

SP32-20050812-135727.gif

Its family safe!

To see what the commotion is about, check out the search "googletestad".

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Comments:

Bjorn

08/15/2005 12:42 pm

See this encyclopedia entry about googletestad: http://en.wikipedia.org/wiki/Googletestad

Bhartzer

08/15/2005 04:02 pm

If I were you, I would stay far away from that term. I won't mention it, because I personally don't want anything to do with it. The Wikipedia article states that it was only recently (June, July, August 2005) that this term first started to appear. However, that's not the case. I can remember it appearing several years ago, perhaps as long ago as 2001 or 2002. From what I've been told by very reliable sources I'm not going to mention, that word is purposely added to keyword databases so that it appears to be searched for very often--and every page where that phrase appears is automatically banned/removed from the index. The phrase apparently is there to catch search engine spammers--or those who are preying on keyword lists. So, the last thing I would do is put that phrase anywhere on your site--it will get banned from Google, apparently.

Barry Schwartz

08/15/2005 04:16 pm

Wow Bill. In that case, let me leave it on the site and see if it gets banned. It would make for a good example. Thanks for reporting this.

Bjorn

08/18/2005 11:38 pm

Bhartzer: That is not what the wikipedia article says. It says that googletestad began appearing increasingly in the top search terms in June 2005. It says nothing about its previous appearance, or first appearance. I'm sure as that information is made clear it will be added by the editors of that article. :) I tend to find these claims of 'secret knowledge' dubious. In the past my experience is that it's just people trying to get people to click on their website.

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