I am Feeling Lucky: What's the Point?

May 23, 2005 - 9:03 am 11 by
Filed Under Google

Over at Cre8asite Forums there is a fun thread named I'm Feeling Lucky. The thread has a poll asking, "What do you guess is the proportion of Google searches done with the [I'm feeling lucky] button?" Which all the respondents reply to as below 5%. You and I know, that no one ever uses it. So why is it there?

I remember back to a SES Conference I attended, the question was posed to Google at the Inside The Searcher's Mind session at SES San Jose 2004.

Is the "I am Feeling Lucky" button used? Not really but they don't know what it does. They asked the user, should we take it away? The user said no way! Its fun and they keep it there for that reasons.

The Cre8asite thread quotes from a blog that basically says the same thing (Mayer from Google was quoted in my coverage at SES);

4. The infamous "I feel lucky" is nearly never used. However, in trials it was found that removing it would somehow reduce the Google experience. Users wanted it kept. It was a comfort button.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: ODP (dmoz) Status Check Closed