Yahoo! Ranks its Directory Pages Too Well in the Natural Results

Jan 27, 2005 • 9:21 am | comments (3) by twitter Google+ | Filed Under Yahoo Search Engine & Yahoo SEO

It seems as if some people are disturbed that Yahoo! ranks its directory pages fairly high in the Yahoo! Search natural results. I have noticed this as well, but I can't seem to pull up any results (at the moment) where the a Yahoo! directory category is ranking in the top 10. I am sure I will find an example in the next day or two. In the thread, there are those that feel that the directory pages do not need to be listed in the Yahoo! results. I agree.

(1) If the results are relevant, those results with Yahoo! listing have a little link under them that reads "Category: [Yahoo! Directory Category Name Link]" (2) The directory tab is at the top of every page, if the searcher wants directory results, they can click on it. (3) They should clearly label Yahoo! Directory results as they do with Yahoo! Local, Yahoo! News, etc at the top of the page. In fact, I would find that useful.

Do you think Yahoo! has a little clause in the code that assigns a tad more weight towards the Yahoo! Directory categories? It would be unethical, dishonest and a conflict of interest if they did. Do any of you see ODP listings next to those Yahoo! Directory listings?

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01/27/2005 05:44 pm

It seems totally reasonable to me - sometimes the directory results are more useful or relevant than any other result. I can't see a reason why they should actively exclude them, but likewise, there shouldn't be any preference given to them. If they fit naturally into the algo and come up sometimes, it's fine with me.

Esoos Bobnar

01/28/2005 12:22 am

I suppose the question is, from a practical SEO point of view, does this provide a stronger argument for paying the $299 to get your site listed in the Yahoo directory. I've submitted a few sites, and the results have been pretty good. Not only do you get a link from the Yahoo directory, but also from Yahoo Canada, Yahoo India, Yahoo Australia and New Zealand, and a bunch of others. Traffic is decent. Of course it's hard to measure exactly the effect those links are having on search engine rankings, but I'd be curious to know what other people are experiencing.

Barry Schwartz

01/28/2005 01:59 am

Interesting comments! I do think the value of a link from a directory such as Yahoo! is important. But regarding this entry, I think its critical for the yahoo properties to be labeled as such always (when included in a yahoo property).

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