Just got back from the meeting where we discussed how Out-Ranking Negative Reputation Sites. Want to thank Lee Odden and Patrick Gavin for their advice and comments, both were presented and both should be implemented shortly. They will also be starting blogs, adding sub sites but no forum.
The best part of the meeting was that I was able to get the concept that PPC and Natural Search is an area of advertising that they should take seriously. The major players in the room agreed that it is important to move some of its offline budget towards online. In that; link building, site development (including a new product catalog, which is something my firm will do), PPC, and more. So it is really exciting to see those engrossed with "old school" marketing ideas, look towards the Web to revitalize things in that area.
Got to catch up with work, check back later for more posts.