(3)
Tomorrow I go to visit a client of mine that has enough success to have many dissatisfied customers. Don't get me wrong, it is very hard to run a national chain of retail stores (I think over 250 stores in the US) and not have any negative complaint sites out there. The sole purpose of this meeting is to come up with a cost effective strategy to fill up the 1st page of the search results page when searching on the company name.
Some of my ideas include:
- Company Blog (Maybe Two)
- "Unofficial" Company Forum
- Support Services Site
- Company Divisions Sites
- E-Commerce Site vs. Corporate Site
- Press Releases (from Lee Odden at TopRank)
Those are just some of my ideas. I'll let you know how it goes tomorrow when I return. Please expect a slow morning, in terms of entries. This client is about 1.5 hours away.
Comments:
Patrick Gavin
01/20/2005 04:28 am
Hey Barry, another idea is to send links directly into positive sites or articles that are within striking distance of page one in hopes of driving those pages into the top 10, knocking the negative results to page two. This would be the fastest way as you should be able to find many positive pages on page two that just need a link or two with the proper anchor text to get up to page one. Thanks, hope that helps!
Louis
05/21/2008 03:24 am
You should start by setting up systems to monitor what people are saying. Then look at aggregating the results so the common themes and can countered both by being proactive where the UGC is appearing and building micro-sites that you can SEO around the themes to index about the negative search results.
Roy Murphy
03/09/2010 04:29 pm
Interested to know where you went from there, and if you continued down that route. wow, and all before twitter, facebook uptake. Impressive.