Out-Ranking Negative Reputation Sites
Tomorrow I go to visit a client of mine that has enough success to have many dissatisfied customers. Don't get me wrong, it is very hard to run a national chain of retail stores (I think over 250 stores in the US) and not have any negative complaint sites out there. The sole purpose of this meeting is to come up with a cost effective strategy to fill up the 1st page of the search results page when searching on the company name.
Some of my ideas include:
- Company Blog (Maybe Two)
- "Unofficial" Company Forum
- Support Services Site
- Company Divisions Sites
- E-Commerce Site vs. Corporate Site
- Press Releases (from Lee Odden at TopRank)
Those are just some of my ideas. I'll let you know how it goes tomorrow when I return. Please expect a slow morning, in terms of entries. This client is about 1.5 hours away.
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rustybrick in Search Engine Optimization at January 19, 2005 6:06 PM
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Hey Barry, another idea is to send links directly into positive sites or articles that are within striking distance of page one in hopes of driving those pages into the top 10, knocking the negative results to page two.
This would be the fastest way as you should be able to find many positive pages on page two that just need a link or two with the proper anchor text to get up to page one. Thanks, hope that helps!
Posted by Patrick Gavin at January 19, 2005 23:28