Google Refunds Click Fraud Costs

Nov 12, 2004 - 6:46 pm 1 by
Filed Under Google Ads

Came across a good thread over at Cre8asite forums about Google refunding some money to an advertiser using AdWords that received some fraudulant clicks from their content network. It was encouraging to see a user report this refund. Google states they are "very serious about catching invalid clicks", and use specific tools and techniques to catch on to fraudelent behavior. They do not however disclose the details of the filtering technology that help catch robots or users who click for inappropriate reasons.

The member stated he saw an increase in CTR from 3-4% to about 12% in a short amount of time. He suspected something but didn't contact Google about it. Google quickly responded to the situation, and he received a refund in his bank account for the fradulent click throughs. Ammon Johns, suggested one site to help monitor click fraud, at Click Detective. Seems to be pretty useful for catching this, they are not the only service however, so if interested its probably wise to investigate a couple other ones.

Read up on Google Click Quality Standards

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 16, 2026

Jan 16, 2026 - 10:00 am
Google Updates

Google Search Ranking Volatility Hits January 15-16

Jan 16, 2026 - 8:41 am
Search Video Recaps

Search News Buzz Video Recap: Google Personal Intelligence, Universal Commerce Protocol, Apple Picks Gemini & Ongoing Search Volatility

Jan 16, 2026 - 8:01 am
Google Search Engine Optimization

Google To Prioritize Removing Prediction News Content From Search & News

Jan 16, 2026 - 7:55 am
Google Maps

Google AI Overview Local Pack Leading To Huge Drops In Visibility

Jan 16, 2026 - 7:51 am
Bing Ads

Microsoft Advertising Adds Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals...

Jan 16, 2026 - 7:41 am
 
Previous Story: MSN Search Headers