The news of Microsoft's (MSN) search to launch early July is a few days old. I saw this news break at a small SEM forum named LilEngine. Today, someone finally posted it at one of the larger forums, known as WebmasterWorld. I think it is big news, not sure why the other forums have not yet picked up on it. So I decided to make a thread on this topic at SEO Chat.

The main article can be found at http://biz.yahoo.com/rc/040319/tech_microsoft_search_1.html.

SEATTLE, March 19 (Reuters) - Microsoft Corp. said on Friday that a new engine for its MSN Search service will start up in July, another step in its plan to challenge Google Inc.'s pole position as the Web's top search destination.