AP's New Robot Writers; What Will Google Think?

Jul 1, 2014 • 8:59 am | comments (8) by twitter Google+ | Filed Under SEO Copywriting

Associated Press Robot WriterThe Associated Press, AP, announced they will be using algorithms, machines, robots to write their corporate earnings stories for the business news report. Yes, machines will be writing stories and that is often something Google is not a fan of.

AP said they are working with AutomatedInsights and Zacks Investment Research to make it happen.

Right now, the AP writes about 300 earnings reports each quarter but hopes that with this new technology in place they will be able to produce up to 4,400 automatically. They said they will still do editorial human written stories but this will allow them to do many more.

AP said they've been doing this on some level with the AP’s sports agate report for several years.

I have to assume Google will not treat the automated stories so highly but time will tell. AP said this is going live in July, which is this month.

I posted this on Twitter and got some interesting responses:

Forum discussion at Twitter.

Image credit to BigStockPhoto for robot writer

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07/01/2014 01:12 pm

An earnings report is a dry piece of data. Im sure where editorial input is needed it will happen but in most cases it will follow a set pattern whether compiled by a machine or a person. So based on that I don't think anyone at google will give a hoot.


07/01/2014 01:45 pm

No, it isn't just dry data. These are data with stories wrapped around them - they are from Associated Press, not the accountants who produce the data.


07/01/2014 02:37 pm

You would not know what an earnings report was if it jumped up and bit your arse. Show me an earnings report that is not just compiled of data and quotes from directors and accountants... this will be one where editorial input is required. Most are just compiled quotes and data points. I say most because some do have editorial input as I already stated you smart arse.


07/01/2014 02:57 pm

Content written by robots, scraped by other robots, socially promoted by other robots, and in the end, judged by Google's robotic algorithms. Finally, at some point, someone will wave 'engagement' numbers around like it means a damn.


07/01/2014 03:40 pm

User engagement. Yumm.


07/01/2014 04:13 pm

The real value in parsing the 10-K and 10-Q filings is getting the data into a uniform format from one company to the next. Beyond that one person's opinion is as worthless as the next person's as far as editorial extras... I wouldn't be surprised if all AP does is provide recent headlines with uniform data.


07/01/2014 04:40 pm

AP is huge so they can do anything they want. Google loves those top brands and hates you,


07/02/2014 10:41 am

Right, so you call me names because I put forward a different opinion to you? Pathetic. LOL.

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