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Google announced on the AdWords blog that you can now "nominate specific text for your sitelink descriptions" within your AdWords ads.
To do so, you need to have upgraded to the enhanced campaigns.
Here is what you can control:
Here is where you can control it:
Seems like this is added control that is welcomed by Google AdWords advertisers.
Forum discussion at Google+.
Comments:
Peter Mutiso
06/19/2013 03:19 pm
good news
oliver
06/20/2013 03:53 pm
Great news and about time! This will be another excellent way to boost your CTR, Quality Score and conversions.
Julius Joseph
07/24/2013 02:52 pm
I still imagine how ads will be shown in Google SERP page if this features is applied. Since more space is taken for marketing purpose only.
Nigel Copley
12/06/2013 05:21 pm
I'd be interested to hear about anyone having any success with these in a competitive auction - i.e. on anything other than brand related terms