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Over the weekend Reuters reported that Yahoo and Microsoft have extended their ten year search alliance deal for just another 30-days while the two continue to negotiate.
Yahoo Inc and Microsoft Corp agreed to extend by 30 days the deadline to re-negotiate a ten year search deal, as the two Internet companies attempt to revamp a thorny partnership crafted by former chief executives.
But now that Marissa Mayer is at the helm, she may be interested in finding a new partner - potentially maybe her previous employer, Google. "We value our partnership with Microsoft and continue discussions about plans for the future. We have nothing further to announce at this time," Yahoo said in a statement.
But As Danny Sullivan tweeted, Yahoo can't do their own search - unless they were hiding search tech somewhere from us and will launch their own by themselves within the next few weeks?
Of course, Yahoo can't do search alone now, no tech. It has only two choices: demand more money from Microsoft or right to switch to Google.
— Danny Sullivan (@dannysullivan) March 28, 2015It would be cool if Yahoo brought back Yahoo Search but seems unlikely at this point.
Forum discussion at WebmasterWorld.
