Video Recap of Weekly Search Buzz :: April 3, 2015

Apr 3, 2015 - 8:07 am 0 by

This week in search, we skipped a day over April Fools but we did cover how it seems Wikipedia took a hit in Google, I blame the knowledge graph. Google says if your response time for a page is over two-seconds, that can be a serious issue. Moz launched their spam detection tool for links called Spam Analysis. Google’s mobile friendly algorithm is only smartphone specific, not tablet or desktop. Google News requires unique URLs but they can’t be years. Google AdWords is requiring those who use call or location extensions to verify their phone numbers in their ads. Google AdWords changed their AdWords exam and certifications. Google AdWords fixed the major quality score bug over the weekend. Google AdSense warned publishers of the beta social casino games ads that may show on their sites. Yahoo extended the Microsoft deal for only 30 more days. Now for April Fools we had John Mueller answering Google webmaster questions with images or GIFs, we had Google launch their backwards search engine. Google’s Matt Cutts came back to launch Panda search 5 and 6, while also releasing his AutoSEO spam tool. And I announced I was the new head of search spam and quality at Google. That was this past week in search at the Search Engine Roundtable, have a happy Easter and Passover.

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