In February, Google began testing casino game ads across mobile apps, search, display and video.
Now some AdSense publishers are receiving emails informing them of a "Sensitive category update." This is to warn them that they may start seeing these casino ads on their own web sites and if they do not want them there, they can opt out.
The email/notification reads:
Dear Publisher,Around March 2015, AdSense will begin supporting inventory for a new standard sensitive ad category, Social Casino Games, as part of a limited beta program. The beta will be supported in English only.
“Social Casino Games” are defined as simulated gambling games (including, without limitation, poker, slots, bingo, lotteries, sports betting, betting on races, as well as other card games and casino games) where there is no opportunity to win anything of value (such as money or prizes).
Standard sensitive categories are allowed by default. Learn how to opt-out of this sensitive category.
For more information regarding this AdWords advertiser beta program, see Social casino games beta program in the AdWords Help Center.
Social casino games are simulated gambling games where there is no opportunity to win anything of value (such as money or prizes). Examples include, without limitation, poker, slots, bingo, lotteries, sports betting, betting on races, as well as other card games and casino games.
I think it might bring some life to these AdSense ads.
Forum discussion at Cre8asite Forums.
