Google has expanded access to Waze Ads beyond the United States and to a total of 42 countries. Google updated the PMax help documents in the Google Ads help center with this new information. It now says, "Waze Ads are currently available across select global markets..."
The document previously said:
Waze Ads are currently available only in the United States through Performance Max for store goal campaigns bidding to Store Visits, Store Sales, or Local Actions Directions.
It now says:
Waze Ads are currently available across select global markets through Performance Max for store goals campaigns bidding on Store Visits, Store Sales, or Local Actions Directions. Supported countries are listed below:
Waze Ads first relaunched in the US back in July 2025 and in November 2025 they moved to Google Ads in PMax.
Here is a list of those countries:
- United States
- Canada
- Brazil
- Mexico
- Colombia
- Argentina
- Chile
- Australia
- Malaysia
- Israel
- United Kingdom
- Austria
- Belgium
- Bulgaria
- Croatia
- Cyprus
- Czechia
- Denmark
- Estonia
- Finland
- France
- Germany
- Greece
- Hungary
- Iceland
- Ireland
- Italy
- Latvia
- Liechtenstein
- Lithuania
- Luxembourg
- Malta
- Netherlands
- Norway
- Poland
- Portugal
- Romania
- Slovakia
- Slovenia
- Spain
- Sweden
- Switzerland
The section in red was updated:
Forum discussion at X.
