Google Discover Showing Threads Posts More Often?

Google Discover may be showing Threads (the Facebook Twitter alternative social network) more often in the feed. Threads is not shown as much as YouTube or X but it seems to have grown significantly and surpassed TikTok and Instagram.

This was spotted by Damien who posted charts on X from his Google Discover tool named 1492.vision - it shows that at the end of May, Threads saw a big boost in Google Discover. Damien wrote, "We're seeing a significant increase in Discover cards with the Threads social network, in addition to having seen Threads appear a few days ago in the list of social networks for Google profile pages for publishers."

Here is the chart:

Here is how it compares to X:

Here is how it compares to Instagram and TikTok:

I wonder if the Google May 2026 core update has any impact on this.

Forum discussion at X.

Update: Now Threads in Google Discover have links:

🆕Google Discover integrates clickable links into "Threads" Discover cards

We've seen that "Threads" are becoming increasingly visible and frequent in Google Discover feeds.

Like X posts, if a "Threads" post contains a link, the Google Discover card links directly to the… https://t.co/vky98yeN83 pic.twitter.com/HG43HvZtQR

— Damien Andell (@AndellDam) June 9, 2026