Google first rolled out Web Guide in July of 2025 as a labs experiment, which uses AI to organize the search results. It initially triggered in the Web tab in the Google SERPs and not the default search results. And then Google expanded Web Guide to the All tab in the search results in December of 2025 (for those with the experiment active). It's an interesting SERP and can be helpful in certain situations. That said, I've been using it since the experiment launched and I often find myself clicking the "Classic Search" button to view the standard SERPs...
Well, now Google may be testing calls to action to drive people to a Web Guide-like SERP. @lenraleigh pinged me on X about the test he was seeing across several queries. In the test, Google provided a call to action saying, "Skip the digging, start guided research", which drives you to results that look very similar to Web Guide (organized by topic). I could not see the test across my accounts so it definitely feels like a test.
Google is testing or rolling out a new feature "Skip digging, start guided research" - seeing it on desktop.@rustybrick pic.twitter.com/Ksh3b4QJkm
— Len (@lenraleigh) March 25, 2026
Here are some screenshots based on what Len saw:
I've been wondering lately what will happen with Web Guide. Again, I often click the "Classic Search" button to exit Web Guide... but for certain queries it does provide helpful results organized by AI.
Stay tuned.
GG
