Hot In Web Design But Not In SEO? Parallax Effects Design

Feb 16, 2011 - 8:54 am 18 by

Scrolling PagesHave you ever seen nikebetterworld.com? If not, go over there, check it out and come back.

That single page design, that scrolls in new content, is known as the parallax effects and it is done using jQuery. It looks hot and it is not using Flash, so it is even hotter.

But it horrid for SEO purposes.

I spotted a Google Webmaster Help thread where a site was not necessarily using this effect but placing all their content on a single page, and navigating to that content using anchor techniques. You can see this site at 23cornwallroad.com - it is a pretty site. But like I said before, for SEO purposes, it is not great.

Yea sure, you can try to optimize a single page for a bunch of keywords but you will have a heck of an easier time optimizing many pages for specific keyword phrases, as opposed to targeting all your keyword phrases on a single page.

Google's JohnMu explained:

I'd generally recommend a more traditional site format. It's complicated for search engines to understand a "one-page" site like that, given that there is so much information on a single page. It's much easier for our algorithms to focus on individual pages with content that matches the same context. Additionally, as Becky mentioned (thanks!), it could be extremely confusing to the user to see basically an empty page when they expect to find content based on a search that they've made.

So if someone lands on this page, they are not immediately taken to the section (the scroll/anchor position) via a search engine. So they land on the blank logo section and are very confused.

What do you think?

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Can Low Cost SEO Firms Service High Cost Client Bases?