Google: Regular Crawling Not Required For Ranking In Google

Jun 5, 2018 - 7:56 am 3 by

Google Skate

There is this SEO myth that more GoogleBot crawler activity translates to more Google organic traffic. That is not always the case. If you have a fairly static site where you web site isn't adding new pages every day, then regular crawling is not a requirement for visibility and ranking in Google says John Mueller of Google.

Of course, if you are a news site or add new content throughout the day, you do want to see regular crawling, espesially of the new pages you added throughout the day. Because that new content is what you want Google to rank ultimately.

John Mueller responded to a tweet on Twitter saying "regular crawling isn't a requirement for visibility or ranking in search." Here is the conversation:

Click through to see the full chain.

So do not panic if you don't see regular crawling of your web site if you don't change or add new pages regularly to your web site.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Questions AI Overview Click Studies & Says Web Is Thriving

Jun 23, 2025 - 7:51 am
Google

Google Touts Its Index Freshness As A Win For Google AI

Jun 23, 2025 - 7:41 am
Google Ads

Google Ads Tests Compact Segment Dropdown Menu

Jun 23, 2025 - 7:31 am
Google Ads

Google Merchant Center Product Status Changes History Report Returning

Jun 23, 2025 - 7:21 am
Bing Search

Bing Search Tests Updated Image Carousel With More Images

Jun 23, 2025 - 7:11 am
Search News

The Industry Mourns The Loss Of Jill Whalen - Content SEO Hero & Legend

Jun 22, 2025 - 1:20 pm
Previous Story: Google: Algorithm Updates Impact Sites Quickly, Technical Changes Take A While To Impact A Site