Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Search Buzz Video Recap: Google Algorithm Update, Quality Raters Guidelines, AdWords Now Google Ads & Speakable Markup
This week was pretty busy, we had an unconfirmed Google algorithm update. Google updated their search quality raters guidelines, removed them from being downloaded, added them back - oh, and John Mueller hasnât read them yet... - Google's John Mueller Hasn't Read The Updated Quality Raters Guidelines
Google's John Mueller said in this morning's webmaster hangout at the 6:18 mark that he has not yet reviewed or read through the updated search quality raters guidelines PDF... - Google Can Combine URLs Before Crawling
Google doesn't want to list the same content in the search results for a single query... - Google Events Rich Results Boosts Events Search Results
Google announced new features in search for event results. I covered it in detail yesterday at Search Engine Land, but it is important to mention here as well... - Google Ads Updates Landing Page Parameters Options
Google announced on Twitter yesterday that they have added "two changes to make it easier to specify landing page parameters." Specifically (1) Final URL Suffix is now available in Google Ads and (2) the number of custom parameters available has also increased from 3 to 8... - #SEOChat Opens Up On Depression Within The Search Industry
This article was written by industry friend Jenny Halasz @jennyhalasz who we have cited here numerous times. She wanted to publish something on an important topic and here it is. #SEOChat is a fixture in the search community on Twitter... - Lyudmila Rudenko, Grand Chess Master, Gets A Google Logo
Today on Google's home page is a special Google logo, Doodle, for Lyudmila Rudenko. Lyudmila Rudenko was a a Soviet chess player who was one of the most influential chess players of all time. She was the second women's world chess champion... - Louis Gray's Google Conference Room
Louis Gray now works at Google but before that, he was a top named Silicon Valley tech blogger, before 2011. Now he is big into collecting Android figurines. :) Anyway, he shared a photo of him stand
Other Great Search Forum Threads:
- Depending on how you query, you might see differences from filtered queries (the totals in SC show the total, adding up the individual queries will exclude those that are filtered).… https://t.co/LuNb3Swnlv, John Mueller on Twitter
- Facebook Shareholders Propose Ousting Chairman Mark Zuckerberg, WebmasterWorld
- If the pages have the same intent, I'd just make one stronger page instead. There's no guarantee for crawling, indexing, or ranking -- be it for one page or multiple.… https://t.co/9pD6pComTO, John Mueller on Twitter
- It’s all for you. Now you can “follow” neighborhoods to keep tabs on the areas you love. Only available on Android.… https://t.co/3RRV0Deh0q, Google Maps on Twitter
- Mozilla plans to remove RSS feed reader support from Firefox, WebmasterWorld
- We use a variety of calculated & measured metrics internally, there's no single tool / number that will be equivalent. I'd use these tools to find low-hanging, high-impact issues that you can resolve to make your s, John Mueller on Twitter
- Just hung up on an "important business message" where they urged me not to hang up on them. I had no choice but to do so when they then started to warn me about my Google business listing. A local SEO does not cold call you, Bill Slawski on Twitter
- Keywords in URLs as ranking factor?, WebmasterWorld
- Mozilla Exec: Google Slows Down YouTube on Non-Chrome Browsers, WebmasterWorld
- Our Google SOS / Crisis Response is active for #carrfire with official info, updates and more: https://t.co/0rKPUPkZj4… https://t.co/NOKKS0QUtZ, Danny Sullivan on Twitter
Search Engine Land Stories:
- 7 easy ways to multiply your conversions
- How to use SEO for big ROI during back-to-school and other sales events
- Report: Google mobile speed update has no impact on general mobile rankings
- Lyudmila Rudenko, Soviet chess player, featured with a Google logo
- Search in Pics: Noogler cake pops, Louis Gray conference room & Google Dance Singapore
- Lenovo debuts Smart Displays featuring Google Assistant
- Google Ads intros new URL parameter options ahead of parallel tracking deadline
Other Great Search Stories:
Analytics
- 3 Types of Google Analytics Audiences for Digital Marketing Success, Metric Theory
- Track Results in Google Analytics: Diagnostics for Online Marketing & Advertising, Source Line Media
Industry & Business
Links & Promotion Building
- 10 White-Hat Link-Building Strategies for Local Business, HostGator Blog
Local & Maps
- 'Navigation for Google Maps Go' fixes one of Android Go's biggest problems [APK Download], Android Police
- Bing Maps' new routing API optimizes deliveries based on driving distance, VentureBeat
Mobile & Voice
- Apple Store iOS app updates with voice search, appleinsider.com
- Exclusive interview: Alexa dishes about her boss, Jeff Bezos, Ad Age
SEO
- Google Speed Update Is Live: Is There Any Immediate Impact?, Link Assistant
- SEO Best Practices: How to Create Awesome Meta Descriptions, Search Engine Journal
- Top 10 SEO Experiments Of 2018 Published On Twitter, Raven Blog
- Using the Flowchart Method for Diagnosing Ranking Drops - Whiteboard Friday, Moz
PPC
- New ads.txt-only inventory control in Display & Video 360, Google Blog
- Retail Bing Boost - July 2018, Bing Ads Blog
Other Search
- VR Creator Lab Comes to Europe, Google Blog
