Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Search Buzz Video Recap: Google March 2019 Core Update (Florida 2), Bing Algorithm & Google Black Ad Label
Whoa - it was a big week - Google confirmed and named an algorithm update March 2019 Core Update despite some wanting to call it the Florida 2 Update. There is a lot of speculation around what this update was about... - Survey: Tell Us How You Were Impacted By The Google March 2019 Core Update
There is no doubt that the Google March 2019 Core Update that touched down on March 12th was a big one. So just like the last big core update, which we named the Medic update, from August 1st, we want to collect data and analyze that data to try to find some pattern. - Bing Has Hundreds Or Thousands Of Features In Their Search Ranking Models
We have all heard Google say they have over 200 or hundreds of ranking signals in the search algorithm. Here is Frédéric Dubut from Bing saying Bing has hundreds to thousands of "features" in their search ranking models. - Speculation Around The Google March 2019 Core Update
The March 2019 Google Core update that touched down on March 12th - we covered it before it was confirmed - is still very raw and fresh. So most of you know, when reading some of the early speculation and advice around this update - you need to be very skeptical. I just wanted to share what people are saying so you have it but be skeptical. - Google Names The 3/12 Update The "March 2019 Core Update"
Google didn't like that the SEO community was going with the Florida 2 name, so they decided to tweet out that they are going to be calling it the "March 2019 Core Update." Can they do that? - Googlers Dress Up As Cows
This photo on Instagram caught my eye - a bunch of Googlers dressed up in cow costumes. Why? It seems like it was for someone's birthday. They called it Cowpacalypse.
Other Great Search Forum Threads:
- Holy wow Google just added augmented reality walking directions into maps and it's WILD 😱😱…, Owen Williams on Twitter
- This view of Top Stories is totally new for me. On, https://t.co/jH0rJfkSiN | On Mobile | Search Query: Google Cc'ing: @rustybrick , @Suzzicks , @glenngabe @rustybrick , Plz do not include my twitter handle if you think it's new to po, Saad AK on Twitter
- We try to do it daily when when we need to crawl. Sometimes we don't need to crawl daily, so we don't check the robots.txt then.…, John Mueller on Twitter
- We render as much and often as possible, but we definitely work on improving it. Hybrid or server-side rendering is a good idea for your users and crawlers alike.… https://t.co/RfMkhYf3P3, Martin Splitt on Twitter
- Wow. @mariacamanes has put together this stunning guide to SEO for progressive web apps (PWAs). Amazing work Maria!! https://t.co/9KTDbR9C5B, Richard Baxter on Twitter
- Wrong Corporate Logo Showing in Branded Search, Local Search Forum
- Yes, we still don't use the keywords meta tag for search.…, John Mueller on Twitter
Search Engine Land Stories:
- Study: Brands are failing voice search optimization in 3 key areas
- What are you seeing? Help us analyze Google’s March 2019 core algorithm update
- Back to Basics: A beginners guide to voice search and digital assistants in 2019
- SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations
- Where Google got more inventory to show Responsive Search Ads ads may surprise you
- Let’s clear things up: Google’s ‘Florida 2’ algorithm update is not related to original Florida update
- Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
- Google launching Policy manager in Google Ads
Other Great Search Stories:
Analytics
- How to approach data analysis, Think with Google
- Real Chart Rules to Follow, FlowingData
- Send Event Hits Before Pageview Hits In Google Analytics, Simo Ahava's blog
- Do I need to set up cross-domain tracking in Google Analytics?, Builtvisible
Industry & Business
- SEO rip-offs: Ombudsman calls for ACCC action over dodgy consultants, SmartCompany
- What Happens if Google Buys the World’s Biggest Music Company?, Rolling Stone
Links & Promotion Building
- Link Impacts by Search Result with Will Critchlow, Siege Media
- How to Improve Keyword Rankings with Internal Linking, SEM Rush
Local & Maps
- Google Maps for Android Now Lets You Report Accidents, Speed Traps Enroute, NDTV
- Google Maps gaming platform expands after a year of success stories, VentureBeat
Mobile & Voice
- Google Assistant adds native support for smart blinds, The Verge
- Google Assistant is now bilingual in more languages, Android Police
- It’s Time to Get Serious About Voice Search Optimization, Business 2 Community
SEO
- Google's Latest Broad Core Ranking Update: Florida 2, Portent
- How does Google understand text?, Yoast
- Huge Google Update - Florida 2.0 Is Rolling Out! Massive Rankings Fluctuations, Cognitive SEO
- Log File Analysis For SEO, Portent
- Webinar Recap: Making JavaScript Work for Search with Martin Splitt, DeepCrawl
- YouTube SEO: How to Rank Your Videos From Start to Finish, ahrefs.com
- The One-Hour Guide to SEO, Part 1: SEO Strategy - Whiteboard Friday, Moz
PPC
Search Features
- Harnessing Organizational Knowledge for Machine Learning, Google AI Blog
- Google adds translations to its iOS keyboard, The Verge
