Last night during the The Search Police: Matt & Duane’s Excellent Search Engine Adventure session at SMX West, Google's Matt Cutts and Bing's Duane Forrester played roles in Bill & Ted's Excellent Adventure. Who was Rufus? Danny Sullivan.
It was pretty funny and added a bit to the panel - although personally, I just wanted to get to the Q&A session. You can see my live blogging of the panel over here.
Above is a picture from Marketing Land on Google+ of the three search personalities in costume.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.