You can now update your store's name and / or domain name directly in Merchant Center within Microsoft Advertising.
Navah Hopkins, the Microsoft Advertising Liaison, announced this both on LinkedIn and X. Navah wrote, "Exciting update for ecommerce Microsoft Advertising customers: you can now update your Merchant Center store name and/or domain right from Merchant Center!"
- Store name change requires editorial review before it goes live. Ads continue running with the current approved name while under review.
- Store domain / URL change requires domain ownership verification before it goes live. Ads continue serving on the old domain until the new one is verified. Product URLs must match the new domain after approval.
- Store names or domains can be reused if the store name passes editorial checks and the domain is verified and owned by the merchant.
Here is a screenshot of the interface:
