Why Google Added Hacked Site Label To Search Results

Dec 21, 2010 - 8:25 am 4 by
Filed Under Google

Google Site May Be Compromised LabelAs you know, Friday of last week Google began labeling sites with this site may be compromised when a site was hacked. But why did Google start doing this?

In the past, hacked sites were simply removed from the Google index and the webmaster was sent a notice via Google Webmaster Tools and via email (when possible). Why did Google decide to leave the hacked site in the index but simply label it as being compromised?

That is the question asked by WebmasterWorld members and answered by Google's Matt Cutts. Matt Cutts explained:

The fact is, not everyone logs into Webmaster Tools obsessively to see if they have any messages. So we needed to find a way to surface this potential risk so that site owners would find out more quickly if they've been hacked.

We now have two different responses for sites with malware vs. sites that we think may be hacked. When we detect malware, we try harder to let users know that they may be stepping into a dangerous part of the web (e.g. an interstitial so that users really need to be sure they want to visit that page).

In contrast, a hacked site might not be immediately dangerous to users. But we still want to alert site owners, because if a site is hacked right now, in practice it's not too much harder for a bad actor to add malware to the hacked page.

You see, a webmaster is more likely to see their site's label in Google then look at their notifications in webmaster tools or trust an apparent email from Google about a site hack. The label in Google might encourage the webmaster to close the hack sooner than later.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am
Google

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Small SEO Changes That Make A Difference