Google: Changing Word Order In Title Tags Shouldn't Impact SEO

Jun 8, 2018 - 7:13 am 17 by

Google Flowers Change

Google's John Mueller said on Twitter this morning that he doesn't believe that changing the word order of your title tags would impact your SEO and ranking. "If you're swapping the order of keywords in a title, I wouldn't expect that to have an effect on ranking," he said.

Let me explain, he doesn't necessarily think you should test it in organic search. Instead, if you want to see if it makes a difference in your click through rate or conversions, first test it with search ads or social media before you make the change with your actual title tag.

Here is John's tweet:

I would think that word order of title tags, even with the same keywords in them, do play a role on how that page ranks for many queries but what do I know? Either way, if the CTR isn't there, I do agree with John, test it first other ways and if those work better, then change the word order organically later.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am
Google

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Going Down The Google Slide