Takeaways: Google Webmaster Conference Product Summit

Nov 5, 2019 • 7:06 am | comments (1) by twitter | Filed Under Google Search Engine Optimization
 

Google held its first Google Webmaster Conference Product Summit at Mountain View, California - the GooglePlex. It was a full day event, unlike most of the previous Google Webmaster Conferences and it was filled with awesomeness. I posted some of my favorite photos and I will be posted at least three videos that you won't want to miss of it on my YouTube channel but here are my takeaways from the event - things I thought stood out to me.

(Note: The image above is a photo I took of Vanessa Fox, who was the individual who created Webmaster Tools at Google. She is now running Keylime Toolbox. It was great catching up with her yesterday.)

First off - I have to say that this event was not only awesome for education but for dialog between the Google Search teams and the publishing, developer, SEO, etc community. I said this before, but these types of events show Google cares.

Also, there are some outstanding notes of the event by Jackie Chu on her blog, so check those out as well.

Deduplication is complicated and you can help Google figure this stuff out. Here are some tweets with this coverage:

Fetching and Crawling data were interesting:

Don't rely on caching for fetching:

Rendering: Did you know one way Google has issues with rendering JavaScript were some of the Cryptocurrency miners? The stuff they used would overload Google's rendering engine and impact indexing, I think Google said.

Robots.txt unreachable, Google won't crawl the site:

And Google can't reach robots.txt often enough, look at this data:

HTTPS vs HTTP traffic for Google:

Emojis are a big deal, they get over one million searches per day and adding support to index and search for emojis took Google a year:

Google search understanding synonyms:

Google does remember:

With every Google search change there are wins and losses (in terms of pros and cons that Google sees in terms of quality):

Google will use BERT more (what that means can be a ton of things and this was not clarified):

Machine learning is also used for canonicalization:

Pages that jump as they load is something Google dislikes, will there be a penalty or does this impact pages in Google's core updates? That I do not know but see these tweets:

Those were the points that stood out to me from the day but you can see all the tweets at the hashtag #hashtag. I am sure I missed some tweets and perspectives but it was a busy day and a lot going on.

Also, I have video interviews coming out that you will not want to miss. I got to get to editing them, which takes a lot of time.

Forum discussion at the tweets above.

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