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Google's John Mueller said on Twitter that if you think it is a good idea to take your web site and break it up into two different web sites, you might want to reconsider. He said "If you make 2 websites out of one, you're not going to be twice as visible in search."
Here are the tweets:
If you make 2 websites out of one, you're not going to be twice as visible in search.
— 🍌 John 🍌 (@JohnMu) May 23, 2019
This is similar messaging to when he previously said it is preferred to have one stronger page than many weaker web pages.
He added:
The dangerous part I see is suggesting that folks can take any random site, split it, and they'll see the same effect as Amazon would, or as Glen would after putting in his seriously top-notch knowledge & work time.
— 🍌 John 🍌 (@JohnMu) May 23, 2019
Marie Haynes added:
This is a question that business owners ask a lot. Should you create multiple websites for your business? In most cases, it's best to put all of your efforts into one fantastic site rather than several mediocre ones. https://t.co/uaVsS4UsxF
— Marie Haynes (@Marie_Haynes) May 23, 2019
Sometimes less is more...
Forum discussion at Twitter.
