Google Trusted Verifier Program For In Person Business Verification

Feb 4, 2016 - 8:24 am 6 by
Filed Under Google Maps

Google Trusted Verifier Program

Google added a new help page describing a new program called "Trusted Verifier." It seems a Trusted Verifier is a volunteer vetted by Google as someone they trust to validate and verify, in person, if a business really exists. So when a business verifies their business, they can get the postcard in the mail, respond to the phone call, etc or get someone to visit their office in person to verify it.

It comes with a mobile app where the Trusted Verifier can use the app to mark the business as verified. The help document explains:

Trusted Verifier is a new verification method for Google My Business. Trusted partners can use the Trusted Verifier mobile app to verify local businesses. Other than the Trusted Verifier program, there are three ways to verify a business: by postcard, phone, or Google Search Console. Learn more about verification.

The Trusted Verifier app records verifications made in-person by trusted partners and sends them to Google, along with the verifier’s location at the time of verification. If the verifier’s device isn’t online when it verifies a business, the recorded verification is saved on the device and uploaded when the device gets back online. Once the record reaches Google, the local business is verified, just as it would be if it used any of the other verification methods.

It seems like the app was pulled but Linda Buquet posted a screen shot of it in her forums, which is the image we used above.

Very interesting - I wonder why they pulled the app?

Forum discussion at Local Search Forums and Google My Business Help.

Update: There is also this feature for trusted verifiers to update the data in the search results, here is a tweet with those details:


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 24, 2024

Jun 24, 2024 - 10:00 am
Google Ads

Google Ads To Bring Automatically Created Assets To Ad Level?

Jun 24, 2024 - 7:51 am

Google Perspectives Can Show Instagram Posts

Jun 24, 2024 - 7:41 am
Google Search Engine Optimization

Google Structured Data Carousel Guidance On How To Markup Multiple Items On Category Pages

Jun 24, 2024 - 7:31 am
Google Maps

Google Using AI Overviews On Business Profiles Local Listings

Jun 24, 2024 - 7:21 am
Google Search Engine Optimization

Google: When You Should Fix Pages 404 Status Codes

Jun 24, 2024 - 7:11 am
Previous Story: Amit Singhal, The Head Of Google Search To Retire But Why?