Google: There's No Timeframe For Out Of Stock Product Pages Soft 404ing

Jan 19, 2021 - 7:21 am 0 by

Google Out Of Stock Soft 404

Google's John Mueller said on Twitter that there is no specific timeframe for when an out of stock product page on your e-commerce site will end up resulting in a soft 404 in Google Search.

A soft 404 is when Google thinks a page should return a 404 server status code but technically is not. Google has said that product pages that are out of stock should likely return a 404 status code. And Google has also said that if it does not, Google will likely soft 404 those pages anyway.

John said in November 2020 "out-of-stock or not available pages generally tend to end up as soft 404 pages. And when they go into soft 404 state then the landing page disappears from search and with that the image is also kind of lost."

I asked John if there were any timelines around when an out of stock product page would be soft 404ed. Like if a product goes out of stock on the 10th of the month and Google discovers it on the 11th, does it take a few crawls, does it take a month? John said there is no fixed time. He also said he does not think there were any changes to how Google reports on these soft 404s in Google Search Console with the recent coverage report change.

Here is John's response on Twitter:

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles


Google Search Bug: Not Indexing or Serving New Content

Jun 20, 2024 - 6:56 pm
Search Forum Recap

Daily Search Forum Recap: June 20, 2024

Jun 20, 2024 - 10:00 am
Google Search Engine Optimization

Google Warns On Using JavaScript For Structured Data

Jun 20, 2024 - 7:51 am

Most Google People Also Ask Responses Are Wikipedia

Jun 20, 2024 - 7:41 am
Google Maps

Google Map Pin Exploit Leads To Local Rankings Drop & Possible Suspension

Jun 20, 2024 - 7:31 am

Google Search Tests Latest Deals With Deals In Past 24 Hours

Jun 20, 2024 - 7:21 am
Previous Story: Google: Best To Put Structured Data On The Page, Not Using Google Tag Manager