Google Generally Prefers One Stronger Page Versus Many Smaller Pages

Apr 16, 2018 - 7:46 am 8 by

Google Strong Weights

Just to be clear, Google said this before - Google: Few Strong Pages > Many Weak Ones but here John Mueller explained it a bit more. He said that when you take one big stronger page and split it up into multiple pages might make it harder for Google to figure out the target of those multiple pages.

He said "those smaller pieces themselves might not be that clearly kind of targeted where we can really recognize actually all of the information is here and they can navigate to the rest of the site here."

The messaging from Google since the Panda days has been about less is more, in terms of pages.

John said at 8:32 into the last hangout from Friday:

They're two things probably going on here.

On the one hand it’s, you're splitting up one perhaps strong page and take taking that and making four kind of small smaller parts of that. Which on the one hand, that can work but it also means that we to have the full context within each of the individual parts.

So sometimes what happens is like the value of the big longer page is partially because there's so many different aspects on that page that make it useful for a variety of people and it's kind of like one stronger page for kind of a bigger group of a topic.

Whereas if you split it up into smaller pieces then those smaller pieces themselves might not be that clearly kind of targeted where we can really recognize actually all of the information is here and they can navigate to the rest of the site here.

So that that might be something that that might be playing a role there.

Forum discussion at YouTube.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 19, 2024

Apr 19, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Previous Story: Google: Closed Job Listings Can Result In Manual Action Penalty