Google May Prevent Sites From Passing PageRank When Links Get Bad

Jan 18, 2016 - 8:21 am 24 by

Chalkboard9 Google 1900px

Most SEOs know that sites, as a whole, can eventually lose their trust from Google to pass link juice and PageRank. Sometimes this is done on a sitewide basis and sometimes it is done at a more granular level. It is probably also done both on a manual action basis as well as on the algorithmic basis.

John Mueller from Google made a comment about it at the 5:35 minute mark into a Google+ hangout from late last week.

John said:

With regards to PageRank, I think the main issues that we see there are really if we recognize that this is a site that it doesn't make any sense to pass any PageRank from. Then, on a site level, we might say, OK, we're not going to pass any PageRank from here.

That can happen, for example, if we can tell this is a site where people have been spamming their links for a long time, and it's maybe an open forum where all the links are followed, and it’s filled with clutter.

So those are the kind of situations where we say, well, we see this site is having trouble, maybe they can't keep up, maybe they're doing this on purpose. And we just don't want to trust it with regards to our PageRank calculations.

Here is the video embed at the start time:

Then Daniel Picken asked on top of that, "would affiliates and directories fall into the category of not passing any PageRank?" Which John Mueller replied, "not by design, no."

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 16, 2026

Jan 16, 2026 - 10:00 am
Google Updates

Google Search Ranking Volatility Hits January 15-16

Jan 16, 2026 - 8:41 am
Search Video Recaps

Search News Buzz Video Recap: Google Personal Intelligence, Universal Commerce Protocol, Apple Picks Gemini & Ongoing Search Volatility

Jan 16, 2026 - 8:01 am
Google Search Engine Optimization

Google To Prioritize Removing Prediction News Content From Search & News

Jan 16, 2026 - 7:55 am
Google Maps

Google AI Overview Local Pack Leading To Huge Drops In Visibility

Jan 16, 2026 - 7:51 am
Bing Ads

Microsoft Advertising Adds Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals...

Jan 16, 2026 - 7:41 am
 
Previous Story: A Fun Unintentional Google Easter Egg