Speed Link Building: Google Says It Doesn't Count Links Like That But...

Apr 21, 2021 - 7:41 am 6 by

Google Chain

Google was asked if building links too fast, let's call it speed link building, is a bad thing. If you get too many links, too fast, is that something that can count against you in Google Search.

John Mueller of Google said on Twitter "We don't count links like that."

The question was "is it possible to build too many links to a page so that it becomes a reason for the page not ranking?"

John responded that it doesn't work that way but if you are asking this question, he would be concerned with how you are building links. He said "in general I'd be cautious about "building links" if that involves you making the links yourself, since those would be considered unnatural and against our guidelines."

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Search Profile Badge - How To Add It To Your Site

Sep 16, 2026 - 2:59 pm
Google

Google Search Profiles Article Design, Less Followers & Easier Login

Sep 16, 2026 - 12:00 pm
ChatGPT Ads

OpenAI Testing Sponsored Agents For ChatGPT Ads

Sep 16, 2026 - 11:03 am
Search Forum Recap

Daily Search Forum Recap: September 16, 2026

Sep 16, 2026 - 10:00 am
Google

Google Merchant Center AI Reports Live, Easier UCP & UCP Analytics

Sep 16, 2026 - 10:00 am
Google

Google Image Search Collections Save To Suggested By Al

Sep 16, 2026 - 7:51 am
Previous Story: Google Fixed The Soft 404 Bug - I Think...