Google Adds Social Icons To The Local Knowledge Graph

Google has added social profiles and icons to the local knowledge graph. This was discovered by @ryanbowlerhat and Joy Hawkins posted this on Twitter. Joy is a super focused local SEO who tracks this stuff and she confirmed with me that previously only big brands had social profile icons but now even small brands will show social icons, if they have it, in the local knowledge graph.

Here is a screen shot:

I was not sure if it was new, but Joy is confident it is:

@rustybrick @ryanbowlerhat @ImprezzioMktg yes it's new for the local panel. Big brands used to get it for a non-local knowledge graph.

— Joy Hawkins (@JoyanneHawkins) July 29, 2016

Forum discussion at Twitter.