Google Tests Single AMP Icon In Search Results Again

Oct 23, 2017 - 7:37 am 2 by
Filed Under Google

Google AMP

A month ago we caught Google testing a somewhat awkward layout for showing the AMP icon without the AMP text next to it. Shortly after that Google tested the AMP logo in blue with the word Instant next to it.

Google is back at testing a single AMP logo or icon, but the user interface and layout is less awkward this time. Here is a screen shot from Glenn Gabe on Twitter:

Google Single Amp Logo

Glenn posted more screen shots on Twitter but this look seems better to me than the previous one.

I doubt people know what AMP means, which is why they tested "Instant" and which is why the lightening bolt icon is better than writing AMP next to it.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 11, 2025

Jun 11, 2025 - 10:00 am
Google Search Engine Optimization

Google On Unrelated Content As A Search Ranking Issue

Jun 11, 2025 - 7:51 am
Google Search Engine Optimization

Google Search Removal-Based Demotion Systems Changes Threshold

Jun 11, 2025 - 7:45 am
Google

ChatGPT Mostly Source Wikipedia; Google AI Overviews Mostly Source Reddit

Jun 11, 2025 - 7:41 am
Bing Ads

Microsoft Advertising New Custom Report Builder & More

Jun 11, 2025 - 7:31 am
Google News

Google Looks To Reduce Search & Ad Units With Buyout Program

Jun 11, 2025 - 7:21 am
Previous Story: Google Q&A Feature Rolling Out On Desktop?