Google Showing Promotion Schema In Rich Snippets, Really?

May 31, 2016 - 8:02 am 2 by

Keyboard3 Google 1900px

Harmit Kamboe posted on Twitter a screen shot of a search result that showed rich snippet content for "promotion" deals. It is weird, this is the type of snippets you'd see for search ads but not organic un-paid results. I asked him a ton of questions and it seems like he really saw it.

Here is the snippet:

Google Showing Promotion Schema In Rich Snippets

The search query that he found this for was in Toronto, Canada for [new car deals canada]. I cannot replicate it and he said it no longer comes up.

It might be Google confusing the schema or trying to be smart and showing this content, without filly understanding it is a "promotion" piece of text. Or maybe Google is intentionally trying to show this snippet as is?

I wish I could replicate it and see what is going on. The page is clearly laid out in a table format, with the words promotion as the header. Google will sometimes build these fun structured snippets based on table data, so that is my best guess here.

Forum discussion at Twitter.

Gary Illyes from Google responded:

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 17, 2024

Apr 17, 2024 - 4:00 pm
Google Updates

Deepening Google Core Ranking Volatility Hits Yesterday & Today

Apr 17, 2024 - 8:01 am
Google Maps

Google Maps No Longer Will Support Draft Reviews

Apr 17, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Console Adds Unused Ownership Tokens

Apr 17, 2024 - 7:41 am
Google Ads

New Google Ads AI Generated Image Tool For Demand Gen Campaigns

Apr 17, 2024 - 7:31 am
Google

Google Tests Horizontal Lines For Sitelinks & People Also Ask

Apr 17, 2024 - 7:21 am
Previous Story: Google Returns Both Mobile Friendly Testing Tools In Search Results