Google Shopping Campaigns Add Impression Share By Device

Dec 12, 2014 - 8:51 am 0 by
Filed Under Google Ads

Google AdWords Shopping IconThis is a pretty small update, but Google announced on Google+ that they added a new tab to show those who run shopping campaigns the impression share by device on the Campaign and Ad Group level.

Since mobile device usage is way up, Google wanted to surface this data to advertisers, so they can better understand and tailor their campaigns.

Google wrote:

To make this information more accessible and give you more flexibility in reporting, you can now view impression share for computers, mobile devices and tablets at the Campaign and Ad group level. Look at your Lost IS (rank) segmented by device to see your mobile share of voice and use Auction insights to understand how you stack up against your competition. Use this information to determine which Ad groups or Campaigns have the most mobile opportunity and increase your mobile bid modifier to achieve your desired goals. In addition to an increase in impression share, increasing your mobile bid modifier makes your ads more likely to appear in the first portion of the mobile ad unit, where CTR can increase by up to 3X.^

Forum discussion at Google+ .

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 5, 2026

Jun 5, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google May Core Update Done, AI Performance Reports & Controls, Google Ads, ChatGPT Ads, Microsoft Scout & Tools

Jun 5, 2026 - 8:01 am
Google

Google Search Profiles: Publisher Profile Pages Officially Live

Jun 5, 2026 - 7:51 am
Bing Ads

Microsoft Advertising To Update UTM Analytics Auto-Tagging Sep. 2

Jun 5, 2026 - 7:41 am
Google Maps

Coming Soon: Connecting Google Business Profile To Google Analytics

Jun 5, 2026 - 7:31 am
Google Ads

Google Passkey & Security Agent Added To Account Security and Safety Doc

Jun 5, 2026 - 7:21 am
 
Previous Story: Get Indexed Netherlands Slapped By Google?