Is This The Google Shopping Ad Design For The EU?

Sep 27, 2017 - 8:04 am 3 by
Filed Under Google Ads

Google Shopping Uk

Bloomberg reported that Google is coming out with a standalone shopping ad unit to comply with the EU regulations, so I guess it would only show in the EU regions. When Bloomberg wrote this, a bunch of EU based searchers and advertisers started to notice a new style for the Google shopping ads there.

Both @stukerr and @thomasharvey_me both shared these screen shots with me that show the shopping ad units writing on them "By Google." Here are those screen shots:

click for full size

click for full size

Google Shopping Ads By Google Label Side

This is what I see in the US:

Google Shopping Ads Unit

I do not know if this is the new style for the ad unit but I keep getting tweets directed to me about this.

Forum discussion at Twitter.

Update: It is indeed. Google confirmed it and now let comparison shopping engines bid right in here as well. Here are more details from Search Engine Land:

click for full size


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